{"id":175,"date":"2023-02-25T15:57:26","date_gmt":"2023-02-25T15:57:26","guid":{"rendered":"https:\/\/planum.gt\/?page_id=175"},"modified":"2023-02-25T23:00:56","modified_gmt":"2023-02-25T23:00:56","slug":"customer-insights","status":"publish","type":"page","link":"https:\/\/planum.gt\/en\/customer-insights\/","title":{"rendered":"Customer Insights"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"175\" class=\"elementor elementor-175\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-187d9cd7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"187d9cd7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-531296a5\" data-id=\"531296a5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-41e805c7 elementor-invisible\" data-id=\"41e805c7\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3417656a elementor-widget elementor-widget-heading\" data-id=\"3417656a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Customer insights give companies the means to capture growth opportunities and solve pressing business problems. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-375db5a elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"375db5a\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/planum.gt\/en\/consulting-solutions\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">See how Planum Helps the Industry<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f0397a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f0397a0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7c04b139\" data-id=\"7c04b139\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29d89d35 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"29d89d35\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/planum.gt\/wp-content\/uploads\/elementor\/thumbs\/serious-businessman-q2p9oqtja0j7vs4fecn9nb0pecx0dp1pwsgieqctr4.jpg\" title=\"Serious businessman\" alt=\"Serious businessman\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-b9ecaf3\" data-id=\"b9ecaf3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1997a4ca elementor-widget elementor-widget-text-editor\" data-id=\"1997a4ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Planum\u2019s customer insights consulting experts use deep knowledge of customer behavior and database technology, along with a unique methodology, to turn those insights into actionable imperatives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16ce8fa1 elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"16ce8fa1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48c2a57 elementor-widget elementor-widget-text-editor\" data-id=\"48c2a57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>More than 75% of CEOs, presidents, and chief operating officers believe customer insight is critical to accelerating growth, but very few companies use all the customer information available before making major decisions.<\/p><p>Planum helps consumer-focused organizations and B2B and B2C companies alike interpret insights and distill them into actionable and business-relevant imperatives, unlocking dramatic growth, and achieving larger business goals.<\/p><p>\u00a0<\/p><p>Our Customer Insights Services<\/p><ul><li>Customer Demand<\/li><li>Customer Journeys<\/li><li>Customer Data in Emerging Markets<\/li><li>Customer Data in Global Markets<\/li><li>Customer Experience<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e117e32 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e117e32\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3c410fe5\" data-id=\"3c410fe5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cda677f elementor-widget elementor-widget-heading\" data-id=\"4cda677f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How Planum Turns Customer Insight into Sustainable Advantage<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-113b95b8 elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"113b95b8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29374c2f elementor-widget elementor-widget-text-editor\" data-id=\"29374c2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Whereas the typical approach to capturing customer insights includes research disconnected from strategy, as well as analysis that attempts to answer a given question, we carefully integrate research into broader strategic decision making and inform the most important executive-level questions. And instead of leveraging vast amounts of data from multiple sources, customer insights experts (consultants who bring keen business acumen to every project) focus on the data that best solves the problem at hand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39c6551 elementor-widget elementor-widget-button\" data-id=\"39c6551\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/planum.gt\/en\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a Quote<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-49ebdc58 elementor-invisible\" data-id=\"49ebdc58\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-941db65 elementor-widget elementor-widget-image\" data-id=\"941db65\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/planum.gt\/wp-content\/uploads\/2023\/02\/two-asian-businesswomen-are-shaking-hands-in-the-office-business-cooperation-business-dealing-1024x682.jpg\" class=\"attachment-large size-large wp-image-519\" alt=\"Two Asian businesswomen are shaking hands in the office. business cooperation, business dealing\" srcset=\"https:\/\/planum.gt\/wp-content\/uploads\/2023\/02\/two-asian-businesswomen-are-shaking-hands-in-the-office-business-cooperation-business-dealing-1024x682.jpg 1024w, https:\/\/planum.gt\/wp-content\/uploads\/2023\/02\/two-asian-businesswomen-are-shaking-hands-in-the-office-business-cooperation-business-dealing-300x200.jpg 300w, https:\/\/planum.gt\/wp-content\/uploads\/2023\/02\/two-asian-businesswomen-are-shaking-hands-in-the-office-business-cooperation-business-dealing-768x512.jpg 768w, https:\/\/planum.gt\/wp-content\/uploads\/2023\/02\/two-asian-businesswomen-are-shaking-hands-in-the-office-business-cooperation-business-dealing-1536x1024.jpg 1536w, https:\/\/planum.gt\/wp-content\/uploads\/2023\/02\/two-asian-businesswomen-are-shaking-hands-in-the-office-business-cooperation-business-dealing-18x12.jpg 18w, https:\/\/planum.gt\/wp-content\/uploads\/2023\/02\/two-asian-businesswomen-are-shaking-hands-in-the-office-business-cooperation-business-dealing.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Los conocimientos de los clientes brindan a las empresas los medios para capturar oportunidades de crecimiento y resolver problemas comerciales apremiantes. Descubra c\u00f3mo Planum ayuda a la industria Los expertos en consultor\u00eda de informaci\u00f3n del cliente de Planum utilizan un profundo conocimiento del comportamiento del cliente y la tecnolog\u00eda de bases de datos, junto con [&hellip;]<\/p>","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_eb_attr":"","footnotes":""},"class_list":["post-175","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/planum.gt\/en\/wp-json\/wp\/v2\/pages\/175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/planum.gt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/planum.gt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/planum.gt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/planum.gt\/en\/wp-json\/wp\/v2\/comments?post=175"}],"version-history":[{"count":7,"href":"https:\/\/planum.gt\/en\/wp-json\/wp\/v2\/pages\/175\/revisions"}],"predecessor-version":[{"id":537,"href":"https:\/\/planum.gt\/en\/wp-json\/wp\/v2\/pages\/175\/revisions\/537"}],"wp:attachment":[{"href":"https:\/\/planum.gt\/en\/wp-json\/wp\/v2\/media?parent=175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}