{"id":171,"date":"2023-02-25T15:56:45","date_gmt":"2023-02-25T15:56:45","guid":{"rendered":"https:\/\/planum.gt\/?page_id=171"},"modified":"2023-02-25T22:58:41","modified_gmt":"2023-02-25T22:58:41","slug":"business-and-organizational-purpose","status":"publish","type":"page","link":"https:\/\/planum.gt\/en\/business-and-organizational-purpose\/","title":{"rendered":"Business and Organizational Purpose"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"171\" class=\"elementor elementor-171\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2eaee456 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2eaee456\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6550f2c8\" data-id=\"6550f2c8\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-10e8ee9a elementor-invisible\" data-id=\"10e8ee9a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3da9e199 elementor-widget elementor-widget-heading\" data-id=\"3da9e199\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Long before purpose was a buzzword<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-462a92c4 elementor-widget elementor-widget-text-editor\" data-id=\"462a92c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>global creative consultancy Planum pioneered purpose consulting.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7619a83 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7619a83\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/planum.gt\/en\/consulting-solutions\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">See how Planum Helps the Industry<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72fef5aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72fef5aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-709acf39\" data-id=\"709acf39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-663db4cd elementor-invisible elementor-widget elementor-widget-image\" data-id=\"663db4cd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/planum.gt\/wp-content\/uploads\/elementor\/thumbs\/the-company-team-working-with-the-stickers-q2p8miptck7fqnnalttg8y9vq9bnctaonldntn16sg.jpg\" title=\"The company team working with the stickers\" alt=\"The company team working with the stickers\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-796aa64a\" data-id=\"796aa64a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ae11af8 elementor-widget elementor-widget-text-editor\" data-id=\"3ae11af8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We unlock the power of purpose to transform productivity and profitability for our clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-715e10ae elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"715e10ae\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0ca8d1 elementor-widget elementor-widget-text-editor\" data-id=\"c0ca8d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Defining business purpose is not a creative writing exercise. Senior leaders also cannot articulate organizational purpose at meetings or purchase from an agency.<\/p><p>At Planum, we partner with companies like yours to reveal their true business purpose. And we help you fully activate that purpose and embed it throughout your organization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3abc4ad6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3abc4ad6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d4a435e\" data-id=\"d4a435e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19f67b14 elementor-widget elementor-widget-heading\" data-id=\"19f67b14\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is your business purpose?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20dae751 elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"20dae751\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63b915b1 elementor-widget elementor-widget-text-editor\" data-id=\"63b915b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Your organization's purpose lies at the intersection of who you are and the needs you serve in the world. It is the underlying reason your organization exists.<\/p><p>The mission and vision may change over time, but the purpose of the company remains the same. Their organizational purpose is timeless. The purpose is the reason a company exists beyond what it does, manufactures, or sells.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c842514 elementor-widget elementor-widget-image\" data-id=\"c842514\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/planum.gt\/wp-content\/uploads\/2023\/02\/man-in-it-company-office-1024x682.jpg\" class=\"attachment-large size-large wp-image-492\" alt=\"Man in IT Company Office\" srcset=\"https:\/\/planum.gt\/wp-content\/uploads\/2023\/02\/man-in-it-company-office-1024x682.jpg 1024w, https:\/\/planum.gt\/wp-content\/uploads\/2023\/02\/man-in-it-company-office-300x200.jpg 300w, https:\/\/planum.gt\/wp-content\/uploads\/2023\/02\/man-in-it-company-office-768x512.jpg 768w, https:\/\/planum.gt\/wp-content\/uploads\/2023\/02\/man-in-it-company-office-1536x1024.jpg 1536w, https:\/\/planum.gt\/wp-content\/uploads\/2023\/02\/man-in-it-company-office-18x12.jpg 18w, https:\/\/planum.gt\/wp-content\/uploads\/2023\/02\/man-in-it-company-office.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-11167f1d elementor-invisible\" data-id=\"11167f1d\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20c085c4 elementor-widget elementor-widget-toggle\" data-id=\"20c085c4\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-5491\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-5491\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Unique Perspective<\/a>\n\t\t\t\t\t<\/h4>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-5491\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-5491\"><p>Many of our clients seek to define their business purpose to gain organizational clarity, alignment, and meaning at critical times in their development. Some companies are undergoing major business transformations. Others are facing or in the process of changing leadership. Still, others are at a turning point in their business development and looking to turn around or accelerate their business.<\/p><p>To help you find a purpose for your business, we look beyond what you make or sell. We unearth the human insights that get to the heart of what you bring to the world. And we broaden our horizons so that we see business and opportunities from a broader perspective.<\/p><p>Next, the purpose must be activated and embedded throughout the organization (people and culture, strategy, and operations, branding, and communications). Only after implementing purpose throughout the organization does the company have a full impact on its performance.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-195e904 elementor-widget elementor-widget-button\" data-id=\"195e904\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/planum.gt\/en\/contacto\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a Quote<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Mucho antes de que el prop\u00f3sito fuera una palabra de moda la consultora creativa global Planum fue pionera en la consultor\u00eda de prop\u00f3sito. Descubra c\u00f3mo Planum ayuda a la industria Desbloqueamos el poder del prop\u00f3sito para transformar la productividad y la rentabilidad de nuestros clientes. Definir el prop\u00f3sito del negocio no es un ejercicio de [&hellip;]<\/p>","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_eb_attr":"","footnotes":""},"class_list":["post-171","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/planum.gt\/en\/wp-json\/wp\/v2\/pages\/171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/planum.gt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/planum.gt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/planum.gt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/planum.gt\/en\/wp-json\/wp\/v2\/comments?post=171"}],"version-history":[{"count":13,"href":"https:\/\/planum.gt\/en\/wp-json\/wp\/v2\/pages\/171\/revisions"}],"predecessor-version":[{"id":528,"href":"https:\/\/planum.gt\/en\/wp-json\/wp\/v2\/pages\/171\/revisions\/528"}],"wp:attachment":[{"href":"https:\/\/planum.gt\/en\/wp-json\/wp\/v2\/media?parent=171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}