Planum’s customer insights consulting experts use deep knowledge of customer behavior and database technology, along with a unique methodology, to turn those insights into actionable imperatives.
More than 75% of CEOs, presidents, and chief operating officers believe customer insight is critical to accelerating growth, but very few companies use all the customer information available before making major decisions.
Planum helps consumer-focused organizations and B2B and B2C companies alike interpret insights and distill them into actionable and business-relevant imperatives, unlocking dramatic growth, and achieving larger business goals.
Our Customer Insights Services
Whereas the typical approach to capturing customer insights includes research disconnected from strategy, as well as analysis that attempts to answer a given question, we carefully integrate research into broader strategic decision making and inform the most important executive-level questions. And instead of leveraging vast amounts of data from multiple sources, customer insights experts (consultants who bring keen business acumen to every project) focus on the data that best solves the problem at hand.
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