global creative consultancy Planum pioneered purpose consulting.
We unlock the power of purpose to transform productivity and profitability for our clients.
Defining business purpose is not a creative writing exercise. Senior leaders also cannot articulate organizational purpose at meetings or purchase from an agency.
At Planum, we partner with companies like yours to reveal their true business purpose. And we help you fully activate that purpose and embed it throughout your organization.
Your organization's purpose lies at the intersection of who you are and the needs you serve in the world. It is the underlying reason your organization exists.
The mission and vision may change over time, but the purpose of the company remains the same. Their organizational purpose is timeless. The purpose is the reason a company exists beyond what it does, manufactures, or sells.
Many of our clients seek to define their business purpose to gain organizational clarity, alignment, and meaning at critical times in their development. Some companies are undergoing major business transformations. Others are facing or in the process of changing leadership. Still, others are at a turning point in their business development and looking to turn around or accelerate their business.
To help you find a purpose for your business, we look beyond what you make or sell. We unearth the human insights that get to the heart of what you bring to the world. And we broaden our horizons so that we see business and opportunities from a broader perspective.
Next, the purpose must be activated and embedded throughout the organization (people and culture, strategy, and operations, branding, and communications). Only after implementing purpose throughout the organization does the company have a full impact on its performance.
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